Granada Coffeeبن غرناطة
The task
To create a coffee brand that speaks to the Saudi market in the language of its heritage — Andalusia, Granada, the Alhambra — and still looks contemporary rather than like a souvenir.
The solution
The mark has four layers: the Alhambra ornament, the Arabic letter غ that begins “Granada”, the shape of a coffee bean, and the pomegranate as the symbol of the city. The ornament grew into a pattern that lives on packaging, shopfronts and vehicles. The palette: sand, dark chocolate and warm copper.
