a little bird told me informal — said of news that has spread on its own.
40ka [so-ró-ka] — Russian for magpie: “sorok” means forty. Hence the bird.
We make brands that get talked about like that: strategy, identity, website and promotion.
Five projects that show how we think: from a coffee shop to a university, from Dagestan to Saudi Arabia.
Three stages of one path: we create the brand, launch it and help it grow. You can join at any stage.
Who you are, who it’s for and how it looks
Positioning, brand platform and a complete visual system. If you already have a brand, we start with an audit.
The brand goes out into the world
The website, packaging and everything people meet the brand through. A website with live animation — like this one.
The brand works every day
We take the brand further: promotion, videos and content in one style, whoever produces them.
The magpie flying around this site is our work too: the intro, the flights, her habits. We make websites and animation for clients the same way.
Four steps from the first conversation to a brand that works. Timelines depend on scope.
A conversation with the owner, the market, competitors, the audience. We understand where the business wants to be in three years.
1–2 weeks
Positioning, character, key messages and a plan for the brand, the website and promotion. One page everyone agrees on.
2 weeks
Identity, website, animation, packaging — all from one system. We show one direction taken all the way, not three sketches.
4–8 weeks
We take the brand out into the world and hand over guidelines so it can live without us. And if needed, we run it every month: videos, content, promotion.
then monthly
Business cards, a sign, a bucket hat, a badge — the small things a brand is made of.
40ka makes brands and launches them into the world: from strategy and identity to the website, videos and promotion. The name reads “soroka” — Russian for magpie, a bird that notices what is valuable and, unlike most, recognises itself in a mirror. Both matter to us: to see what is truly valuable in a business, and to make it recognise itself in its brand.
We talk to clients not about “pretty” but about how the brand affects revenue, price and trust.
We work across Russia and around the world. We can bring Arabic and Cyrillic type together in one system.
One email is enough: who you are, what you want to change and by when. We reply within two working days.
